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Who We Are
luluniverse International Group Limited is a leading global innovator in craft toys, creating imaginative experiences at the intersection of creativity, art, and play. Known for iconic craft toys such as luluBeads®, luluniverse has collaborated with internationally recognized partners including global leading toys company like Bandai Namco and largest news journal like DongA Science, and influential creators around the world.
luluniverse's “Craft. Art. Universe.” means a creative universe where art, imagination, and craftsmanship come together!
luluniverse operates globally to connect creativity, culture, and communities across borders, with offices in North America and Asia-Pacific,
North America: 661th Street and Broadway New York, NY 10027, USA
Asia-Pacific: A6, Unit 02, 15/F, De Hua Tower 32 Hung To Road, Hong Kong
At luluniverse, we inspire creativity and passion while celebrating the joy of crafting for players and creators of all ages. For business inquiries, brand partnerships, media collaborations, licensing opportunities, or other cooperation, please contact:
Our Mission
Making Creativity Accessible to Everyone!
In today's digital world, creativity is often experienced through screens. luluniverse believes that creating something with your own hands remains one of the most meaningful ways to express imagination, build focus, and experience joy.
Our mission is to make pixel art and hands-on crafting accessible to everyone — from beginners creating their first project to artists creating detailed pixel artworks.
Through high-quality materials, creative tools, and inspiring resources, we hope to encourage more people to discover the creator within themselves.
What We Create
@luluniverse.official
We create experiences!
1. Premium Pixel Art Materials Promise
High-quality materials for creative expression: luluniverse develops premium perler beads and crafting products designed for nontoxic, accurate colors, smooth creation, and long-lasting pixel artworks.
2. Creative Tools & Resources
From ideas to pixel patterns: Through tools like our pattern generator and free pixel art resources, luluniverse helps creators transform images and ideas into their own bead artworks.
3. Creative Inspiration
Discover, create, and share: From original artworks to tutorials and creative projects, luluniverse social media inspires makers worldwide to explore new possibilities with pixel art.
4. Sustainability Promise
Creating with care for the future: luluniverse is committed to reducing environmental impact through responsible material choices, thoughtful packaging, disposable materials, and more sustainable practices as we continue to grow.
@luluniverse.toys
What We Achieve
A pixel art movement built through creativity and sharing
Contents #perlerbeads #luluniverse pixel art videos have reached over 100 million views worldwide across TikTok, Instagram, YouTube and other social platforms. Through our content, we have introduced pixel art and handmade creativity to a growing global audience and inspired people to explore the joy of creating.
Organic video views
Craft community followers
Who We Collaborate
luluniverse X DongA Science
luluniverse was invited by Donga Science’s Children’s Math Donga, luluniverse created exclusive fuse bead pixel artworks for Korea’s leading educational science magazine. Donga Science, founded in 1986, is one of Korea’s longest-running and most influential science magazines.
Through this collaboration, luluniverse transformed iconic subjects including Seoul Tower and a McDonald’s fries concept into detailed pixel art creations, while showcasing the complete creative process behind each artwork — from pixel design to the final fuse bead masterpiece.
Together with Donga Science, luluniverse explored the connection between pixel art, mathematics, and creative learning, demonstrating the artistic possibilities of fuse bead craftsmanship.
Children’s Math Donga, Vol. 16 (August 2026)
어린이수학동아 16호
excerpt. Mcdonald French Fries
excerpt. Seoul Tower
luluniverse X GTshow
On March 27, 2026, China’s largest racing exhibition, Suzhou GTshow, featured over 120,000 sqm of exhibition space, attracted 200,000 car enthusiasts from around the world, hosted 1,000+ brands, and showcased 4,000 modified cars.
luluniverse, the only US handmade toy brand on site, appeared with its “Craft. Art. Universe” creative booth, centered on car-themed perler beads and car accessories. The booth blended past and future, local and global, allowing car enthusiasts to find resonance and experience a unique collision of handcraft and racing culture. Legendary guests, including drifting master Keiichi Tsuchiya, rotary engine guru Yumi Amemiya, and the immortal Daijiro Inada, attended the event.
At the luluniverse booth, fans could not only admire finely crafted car-themed perler bead creations but also have the chance to win exclusive GTR perler bead keychains, a collaboration between luluniverse and GTR creator Hiroshi Tamura. luluniverse brings together creativity, art, and racing spirit—transforming the passion for handcraft into a personal “universe,” connecting enthusiasts directly with speed, design, and dreams.
